Advantages to Publishing on Lehigh's Official YouTube Channel
- Lehigh’s YouTube channel and its videos are promoted across the Lehigh website and on social media.
- When viewers are watching other Lehigh videos in the channel, there is a higher likelihood that your video will be seen as well.
- Communications and Public Affairs maintains the YouTube channel and keeps up with any changes and updates from YouTube.
- Accessibility: Captions and transcripts are added to each video by Communications and Public Affairs to make them more accessible to all viewers, including viewers who are deaf or hard of hearing, or those who speak other languages.
- Search Engine Optimization: Transcripts help search engines crawl your video content so videos with transcripts will appear higher in search results.
Is the video you want to submit a good fit for Lehigh's YouTube channel? A good way to decide is to look at the types of video already published to our YouTube channel located at www.youtube.com/lehighuofficial.
Here are a few best practice examples created by the Lehigh community:
Preparing and submitting your video content for publishing on Lehigh's YouTube channel
TIP: Contact Internet Services staff as soon as you know you will be creating a video for submission and provide an approximate date when you would like the video to appear live on Lehigh's YouTube channel.
- Video content files should be provided in either MP4 format (also known as MPEG-4) or M4V format that does not contain DRM copyright protection. Videos created with digital video cameras, high quality smartphones, and other digital recording devices are generally created in one of these formats. The manual for your recording device should specify the file type of the videos it creates. If your video is not in one of these two formats, see the list of resources below for software to convert it to the correct file type.
- The most popular videos are short in length (1-5 minutes long). However, an individual file must be less than 20 GB in size. Long running videos or larger files will need to be split into multiple video clips prior to submission.
- Although YouTube supports the older standard definition format, high definition (HD) video format in 16:9 aspect ratio is preferred for all videos appearing on Lehigh's YouTube channel. The most common resolutions of HD video are 1280×720 pixels (often referred to as 720p) and 1920×1080 pixels (often referred to as 1080i/1080p) and either of these HD resolutions are preferred. Standard definition video format (often referred to as 480p) is still accepted, but only at resolutions no lower than 640x480 pixels in 4:3 aspect ratio, or resolutions no lower than 854x480 pixels in 16:9 aspect ratio.
- The preferred video codec is H.264. The manual for your recording device should specify which codec the videos are using.
Describing and tagging your work:
- A title and description (provided as a text file or contained in the body of an email) must accompany each video clip submitted:
- Title must be fewer than 40 characters in length; otherwise, it may not appear correctly in some locations within the channel.
- Description must be between 100-700 characters in length, and can include hyperlinks to related information.
- Lehigh University should appear at least once in either the title or description (preferably the title) so that it can be found via the YouTube search engine.
- Optional items: include tags (keywords separated by a comma that describe the video and help your video content to be found via the YouTube search engine); date and location of when and where video was recorded.
Methods for submitting video to Internet Services:
- Preferred Method: Upload video file(s) to LU FileSender. Enter "Internet Services" in Recipient Name field and "firstname.lastname@example.org" in Recipient Email field. File size limit is 2 GB.
- Alternative Method: Burn video files onto a data formatted DVD. Internet Services will need extra processing time for this method, so please plan accordingly.
Important information about copyright:
- Video submissions should be of original work. If video was authored by someone other than the person submitting the video, Internet Services staff requires written permission from the video's creator before it can be published to Lehigh's YouTube channel.
Video authoring resources, tutorials and utilities:
Revised: April 2014