The Business Analytics program is designed to give students exposure to computer programming, business intelligence, computer models, and data management in order to understand the field of data science with an understanding of three distinct areas: predictive (forecasting), descriptive (business intelligence and data mining), and prescriptive (optimization and simulation).
Rebecca Wang, Associate Professor in the Department of Marketing: rjw316@lehigh.edu
Haoyan Sun, Assistant Professor in the Department of Decision and Technology Analytics: has517@lehigh.edu
