A visionary in world tourism, Arthur C. Tauck Jr. ’53 ’79 took over the family’s tour business in 1958, when his father surprised him one morning by retiring. Tauck had already shown a knack for inventiveness – just months earlier, with air travel still in its infancy, he had come up with the idea of chartering a weekly tourist flight from Idlewild, N.Y. to Nova Scotia.

Tauck continued to innovate. He envisioned chartered air/motor coach trips when others still relied on rail. The company introduced helicopter sightseeing in the Hawaiian Islands and helicopter travel to mountain sites in the Canadian Rockies. His Yellow Roads of Europe Tours took people to places less travelled.

A dynamic Lehigh supporter, Tauck funded a chair in international marketing, a classroom in the Rauch Business Center, the Arthur C. Tauck Scholarship, and the Tauck Scholars Program, which provides students with international summer internships.